AT&T
Scarves Up! Seattle
AT&T wanted to demonstrate its significant commitment to the Seattle community. Teaming up with the Sounders FC, Radarworks developed a season-long promotion offering exclusive value to the Sounders FC’s passionate fan base. We leveraged Sounders FC radio spots and Facebook and Twitter posts (some by actual players) to drive traffic to AT&T retail stores promoting Fan Fest Days. And to amplify brand engagement, we created the AT&T Scarves Up! Facebook gaming app utilizing innovative panorama digital image technology.
Tactics include: Sponsorship Strategy and Management, Facebook Application Design and Development, Radio Advertising, Social Media, and Event Logistics