Sony Electronics Premium Home Entertainment
Elevating Your Standards.
What started as a niche launch campaign for Sony’s Elevated Standard AV Receivers quickly expanded into a re-positioning of Sony’s highest-end home theater products. Radarworks developed a distinct Premium Home look and feel – within Sony’s brand guidelines – including targeted messaging strategies for both consumers and dealers. The ultimate goal? Providing Sony’s high-end home theater dealers with the tools and leads they need to sell even more Sony product.
Tactics include: 22-page website, Print & web advertising, Lifestyle photography, Lifestyle video, Dealer and consumer brochures, White paper & sales tools
Sony Electronics Premium Home Entertainment
Elevating Your Standards.
What started as a niche launch campaign for Sony’s Elevated Standard AV Receivers quickly expanded into a re-positioning of Sony’s highest-end home theater products. Radarworks developed a distinct Premium Home look and feel – within Sony’s brand guidelines – including targeted messaging strategies for both consumers and dealers. The ultimate goal? Providing Sony’s high-end home theater dealers with the tools and leads they need to sell even more Sony product.
Tactics include: 22-page website, Print & web advertising, Lifestyle photography, Lifestyle video, Dealer and consumer brochures, White paper & sales tools
Sony Electronics Premium Home Entertainment
Elevating Your Standards.
What started as a niche launch campaign for Sony’s Elevated Standard AV Receivers quickly expanded into a re-positioning of Sony’s highest-end home theater products. Radarworks developed a distinct Premium Home look and feel – within Sony’s brand guidelines – including targeted messaging strategies for both consumers and dealers. The ultimate goal? Providing Sony’s high-end home theater dealers with the tools and leads they need to sell even more Sony product.
Tactics include: 22-page website, Print & web advertising, Lifestyle photography, Lifestyle video, Dealer and consumer brochures, White paper & sales tools
Sony Electronics Premium Home Entertainment
Elevating Your Standards.
What started as a niche launch campaign for Sony’s Elevated Standard AV Receivers quickly expanded into a re-positioning of Sony’s highest-end home theater products. Radarworks developed a distinct Premium Home look and feel – within Sony’s brand guidelines – including targeted messaging strategies for both consumers and dealers. The ultimate goal? Providing Sony’s high-end home theater dealers with the tools and leads they need to sell even more Sony product.
Tactics include: 22-page website, Print & web advertising, Lifestyle photography, Lifestyle video, Dealer and consumer brochures, White paper & sales tools
Sony Electronics Premium Home Entertainment
Elevating Your Standards.
What started as a niche launch campaign for Sony’s Elevated Standard AV Receivers quickly expanded into a re-positioning of Sony’s highest-end home theater products. Radarworks developed a distinct Premium Home look and feel – within Sony’s brand guidelines – including targeted messaging strategies for both consumers and dealers. The ultimate goal? Providing Sony’s high-end home theater dealers with the tools and leads they need to sell even more Sony product.
Tactics include: 22-page website, Print & web advertising, Lifestyle photography, Lifestyle video, Dealer and consumer brochures, White paper & sales tools
Sony Electronics Premium Home Entertainment
Elevating Your Standards.
What started as a niche launch campaign for Sony’s Elevated Standard AV Receivers quickly expanded into a re-positioning of Sony’s highest-end home theater products. Radarworks developed a distinct Premium Home look and feel – within Sony’s brand guidelines – including targeted messaging strategies for both consumers and dealers. The ultimate goal? Providing Sony’s high-end home theater dealers with the tools and leads they need to sell even more Sony product.
Tactics include: 22-page website, Print & web advertising, Lifestyle photography, Lifestyle video, Dealer and consumer brochures, White paper & sales tools
Sony Electronics Premium Home Entertainment
Elevating Your Standards.
What started as a niche launch campaign for Sony’s Elevated Standard AV Receivers quickly expanded into a re-positioning of Sony’s highest-end home theater products. Radarworks developed a distinct Premium Home look and feel – within Sony’s brand guidelines – including targeted messaging strategies for both consumers and dealers. The ultimate goal? Providing Sony’s high-end home theater dealers with the tools and leads they need to sell even more Sony product.
Tactics include: 22-page website, Print & web advertising, Lifestyle photography, Lifestyle video, Dealer and consumer brochures, White paper & sales tools
Sony Electronics Premium Home Entertainment
Elevating Your Standards.
What started as a niche launch campaign for Sony’s Elevated Standard AV Receivers quickly expanded into a re-positioning of Sony’s highest-end home theater products. Radarworks developed a distinct Premium Home look and feel – within Sony’s brand guidelines – including targeted messaging strategies for both consumers and dealers. The ultimate goal? Providing Sony’s high-end home theater dealers with the tools and leads they need to sell even more Sony product.
Tactics include: 22-page website, Print & web advertising, Lifestyle photography, Lifestyle video, Dealer and consumer brochures, White paper & sales tools